Kitchen equipment itself is not a high-tech product

In the competition of the domestic kitchen equipment industry, we have to pay attention to the momentum of international brands,

 namely "foreign" brands, in conquering cities and territories. The design, material procurement costs, image dissemination ability, 

customer relationship governance ability, mature value chain governance ability, and overall cost governance and operation ability of foreign 

brands are all examples and pressures for domestic manufacturers to learn from. We not only need to find the direction of development in the gap, but also need to find survival strategies in the gap.

Fortunately, kitchen equipment itself is not a high-tech product. Currently, the equipment, processes, and materials 

used by domestic high-end kitchen equipment manufacturers are not far inferior to those of "foreign" brands. What is lacking is only 

in product design and style innovation. The price difference between the two is large enough to offset the superiority of "foreign" 

brands in design; At the same time, kitchen equipment is a customized product, and in the current situation of low market share

 and large differences in consumer demand in regional markets, "foreign" brands cannot form an advantage in a short period of time if they want to shorten the supply cycle and stabilize supply costs.

At the same time, the labor costs of domestic enterprises are significantly lower than those of foreign enterprises, and

 Chinese kitchen equipment manufacturers have a clear cost advantage. For example, the labor costs of German

 kitchenware production companies are several times higher than those of Chinese companies. Although they reduce costs

 by adopting mechanized production, this still cannot be compared to Chinese companies, which require the same configuration and process.

 Foreign brand kitchenware will be 1-2 times more expensive than Chinese brand kitchenware.

Of course, we must face up to the competitive focus of our industry, which is the development and design capabilities of our products.

 Local brands in China generally need to be improved; In terms of marketing services, domestic brands should continuously increase 

the content of their services, making unremitting efforts in various aspects such as negotiation, measurement, design, and process quality. 

They should pay attention to details and cost management, strengthen the advantages of short delivery time, t

imely maintenance, and more thoughtful service of local brand kitchen equipment, win the sustained advantage of cost-effectiveness of Chinese local brand kitchen equipment, and catch up with the gap of foreign brands.

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